I have already given my props to my man Phillip Annand whom has recently convinced me that UK rap has relevance to a US rap audience through his display of artist Giggs a.k.a The Hollowman. Maybe he will convince you:
"Now this style of rapping may not be your cup of tea. This is no Lupe Fiasco verse where you need eight dictionaries, a thesaurus, and linear notes to decipher the first two bars. I would liken Giggs to the UK’s version of Young Jeezy. Perhaps maybe not the most lyrical rappers, but they know how to make every young man in a crowd grab his belt, pull up his jeans, slap someone on the back and say “Daaaaamn” bar after bar after bar. I’m a believer."
If you can watch it with a certain attitude that eliminates expectation you will find yourself liking it too I think. And you just gotta remember, he is from a British Jamaican from the hood of London recently done serving time for a weapons charge.